BRIAN PERVENECKIS

is a series of videos that give families ideas on how to bring more joy to their home. Focused on food these videos unify marketing efforts around a simple idea that promotes purchases and supports brand essence. Utilize social media as the digital HUB for consumer engagement.

The host of Joy embodies all the real mom's and dad's out there who find simple pleasure in everyday life. He or She talks about food, family and the joy of simple things.