BRIAN PERVENECKIS

OBJECTIVE.

Push an out of the box e-commerce site to the boundaries from a visual design experience. Focus on the front end, as the obstacles on the back end will detour us from our mission.

STRATEGY.

Design 2 experiences. The unaffiliated experience and the affiliated experience. You either arrive at neebo.com and explore with the option to affiliate to a school or you can directly affiliated with your school. 

HOW IT WORKED.

Those who are not affiliated can browse just like anyone else but their graphics will not align with a particular school. They get the best of both worlds. Those who are affiliated will get a true on-campus approach with custom, school spirited designs.

This affiliated experience also included photoshoots for 14 schools, in which I art directed.

I also included some email marketing design.