BRIAN PERVENECKIS

STIRCRAZY P.O.P.

OBJECTIVE.

Increase sales of Stir Crazy at Sam's Club.

 

STRATEGY.

Create a POP display (how ironic for popcorn) at Sam's club nationwide. Push the investment, Prove the worth. We need to showcase the features and benefits of this amazing product. 

 

HOW IT WILL WORK:

Develop a P.O.S. piece that any employee at Sam's Club can put together. With two simple insertions of the product and one insert of a header, we have ourselves a convenient P.O.P. display. This display proves just how easy it is to pop your corn, enjoy it in the same bowl. All while storing in a very compact space.

 

This was the #1 selling item at endcaps for its launch. Mission accomplished.