BRIAN PERVENECKIS

CHICAGO METALLIC

EASTER KITS @ Target

OBJECTIVE.

Develop packaging for prototype molds and a marshmallow kit for the Target sales meeting.

 

STRATEGY.

My designer brough out the spring pastel watercolor essence to the easter timeframe at Target. We were ahead with trends of the industry. 

 

HOW IT’LL WORK.

The design of the physical packaging to the design of the artwork on the packaging will work hand and hand to provide the customer with an amazing experience. To inspire them to try some baking on their own or with their family. We brought in a great food stylist and amazing photographer for me to art direct. 

 

This project worked so well, they brought us back for the Christmas season at Target.