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BRIAN PERVENECKIS
Creative Director, Leader, Strategist, Brand + Team Builder
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RETAIL SIGNAGE KIT &
STRATEGY GUIDE
OBJECTIVE.
Provide signage to all our retail stores with different footprints that showcase our 3 offerings.
STRATEGY.
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Drive “Convenience” and “Value” year-round through “SHOP SIMPLE & SAVE” messaging focused on our three core programs:
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Best Price Promise
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Rent Every Textbook & Save
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Shop Online 24/7
WHAT WE DID.
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Worked with retail experts:
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Taxi. Retail expert with clients including Target, OMX, Sears, Kmart & Borders
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Bob Thacker. Former OfficeMax , Sears & Target SVP of Marketing
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Internal team includes experience at Sharpie, WholeFoods, OfficeMax, etc.
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Surveyed stores pre-BTS to get better estimates of quantities needed and key store dimensions.
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